02/09
LIFE HOUSE

Life House is the admirer of memories, in our hotels, everyone can be a storyteller and write down their own stories. Artfully designed to bring meaning to life, Life House connects local fantasies to travel experiences.

Developed from four Ls (since Life House has four main hotels in four different locations), the logo is inspired by the natural forms of palm leaves. This logo is simple and elegant. It reminds people of how the sunlight shines on the leaves of palm trees during a relaxing afternoon by the beach.

Four logo marks and signature colors were designed for the four branch hotels under Life House. The shape of the outer form is inspired by storybooks, which reflect the idea of writing down our own stories. The four inner motifs are inspired by the natural forms of the state flowers where the hotels are located.

The book is composed of two portions. The first portion is inspired by notebooks where people can write down their journey while staying in our hotels. When the viewers flip through the covers, they will find that the images’ orders represent the journey they will be experiencing from day to night when staying in Life House.

Playing with color grades and forms, the postcards are inspired by sunlight, shadows, and water ripples.

A collaborative project with luxury perfume brand Le Labo, in this collection, I added a small twist on Le Labo’s original perfume packagings. Four different scents were exclusively created for the four individual houses based on the state flowers’ scents.

An app that features functions to make our customer’s experience in Life House more convenient. For example, the E-Butler service — by clicking the icons on the phone, we can easily control the room's electronics.

We specifically designed this function to boost the mood of our customers when they’re staying in one of our houses. Each house has different playlists that suit its characters.