01/09
NAKED WARDROBE
© 2022-2023 Naked Wardrobe
Fashion
Editorial Design
Naked Wardrobe is a fashion brand that empowers the female form. Since its founding in 2012, it has become a leading name in luxury sculpted streetwear. As one of the hottest fashion brands in LA, Naked Wardrobe is continuously elevating its status to embody a more luxurious image. I was brought on board to help achieve this goal, using my artistic vision to modernize and sophisticate the brand's aesthetic.
The New Logo ︎
The new logo reflects the core DNA of the brand—it is bold, timeless, and modern. The use of a bold font weight ensures the logotype stands out against all types of backgrounds.
Hangtag Design ︎
The hangtag is made of two pieces of printed cardboard with a soft-touch coating, giving it a luxurious feel.
Instagram Posts ︎
I enhanced the new Instagram page with a streamlined, clean, and visually striking aesthetic by coordinating colors and using editorial-style shots that emphasize body shapes, giving the feed a high-fashion, luxurious look.
Instagram Stories ︎
As one of the most important tools for promoting the brand's latest news, the new social media content should effectively use video and motion graphics to encourage shareability and generate buzz across its social media platforms.
Editorial Content Edits ︎
